By Dr. Ahmad Saeed, Mohammad Shahid & Qaiser Imtiaz
Abstract
This study attempts to examine the bankers insight and performance in the frame of Marketing in the Islamic banking industry of Pakistan. The scope of the study was limited to the employees of Islamic banks of Pakistan. One hypotheses were formulated for bank employees. The hypotheses of bank employees were upheld. In the light of the findings, several concrete recommendations were made for the betterment of Islamic banking system. The analysis would strengthen the marketing strategy as well as maximize the Bank Officers performance. There is high potential for Islamic banking industry. It is recommended that the Islamic banking
industry regulate the marketing as per Islamic principle. The social justification of this research was to explore the potential of Islamic Banking to maximize the social market ethics and develop good relationship with the customers and enhance their satisfaction in positive tone.
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