By Qaisar Ali, Hassnian Ali, Ummi Humairabte Hj Kamis
Abstract
This study determines employees’ perception towards Islamic banking products, services, marketing strategies, gained experience and skills, and the significant impact of these factors on the potential growth of Islamic banking in Malaysia. A quantitative research approach is adopted to examine the impact of various factors. The data was collected from 138 employees of Bank Islam Malaysia at Selangor state through a self-administrated questionnaire. The results of this study revealed that Islamic bank employees positively perceived the prospective growth of Islamic banking in Malaysia. However, the analyses illustrate that certain aspects of Islamic banking such as its products, service, marketing tools, strategies and training of employees require mandatory amendments to develop Malaysia into a global Islamic finance hub. The regulators, bank management, and Islamic bankers may implement the findings of this study to develop relevant strategies to overcome Islamic banking growth issues. The findings of this study will enable Islamic banks’ marketers, top management, and policymakers to develop suitable products and services, marketing plan and implement proper recruitment and training methods.
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